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Job Purpose

We are seeking a motivated and data-driven Growth Marketing Associate to join our marketing team. This role supports growth campaigns and partnerships - planning, testing, optimization and reporting. If you are a proactive and results-driven, growth marketer, perpetually seeking new channels to test and optimizations for increased performance, then this is the position for you! Modern marketing is equal parts science and creativity - this demands someone who is always pushing the boundaries to get the most out of your campaigns with innovative solutions and an early adopter mentality. This role offers a unique opportunity to contribute to the growth of a rapidly evolving company.

Duties & Responsibilities

• Support growth campaign and partnership planning, testing, reporting and optimization, across various channels, to include, but not limited to: partnerships, associations, ABM, media buys, email, social media, etc.
• Support project management of omni-channel campaigns via project management software for task assignment, content calendar, assist in cross-functional collaboration, etc.
• Coordinate with website administration to execute on-site campaign-specific landing page content, calls-to-action and creative assets for increased on-site conversion
• Collaborate with creative services and product marketing to develop visually appealing, targeted content that resonates
• Assist in creative briefing and project management of marketing campaign creative assets, emphasis on ensuring all assets are deployed in channels as planned
• Conduct A/B tests and analyze performance metrics to continuously improve campaign effectiveness and user experience
• Monitor and report on key performance indicators (KPIs), providing actionable insights and recommendations to improve campaign performance and overall growth strategy
• Manage all campaign expenses ensuring budget adherence and ROAS maximization
• Leverage data-driven reporting and action plan to continually align spend, internal and external resources to the highest value opportunities
• Contribute to the overall marketing strategy by sharing insights, ideas, and participating in brainstorming sessions
• Monitor trends and suggest new marketing channels and campaign strategies in growth marketing to drive innovation
• Collection, submission and reporting on all expenses to accounting
• Proactive preparation and participation in all team and cross-functional meetings
• Other duties as assigned by manager or designee

Qualifications & Skills Required

• Bachelor’s degree in marketing, or a related field
• 2+ years proven successful growth marketing experience
• 1+ years experience with analytics and data visualization tools Google Analytics, Tableau or comparable software
• 1+ years experience with project management software Trello or comparable software
• 1+ years HubSpot or comparable CRM experience
• Embody an analytical, results-driven marketer
• Ability to establish KPI targets, execute, analyze & optimize campaigns for continuous improvement
• Ability to work with a cross functional team to achieve targeted KPI
• Demonstrated ability to work in a fast-paced, ambiguous, “self-starter” environment and manage multiple cross-functional collaboration concurrently
• Excellent critical-thinking and problem-solving skills – able to identify and propose solutions to technical and business issues
• High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends
• A meticulous sense of accuracy, organization, & attention to detail
• Ability to learn from & incorporate constructive feedback

Physical Requirements

Essential Job Functions

• Prolonged periods of sitting and working on a computer, with frequent use of digital marketing platforms, analytics dashboards, and creative tools.
• Demonstrate proficient computer and marketing technology skills, with the ability to quickly learn and adapt to new marketing automation, CRM, and analytics software.
• Execute campaign deliverables and meet individual and team performance targets by achieving key marketing KPIs, including lead generation, conversion rates, and engagement metrics.
• Collaborate cross-functionally with sales, product, and design teams to drive growth initiatives, contribute creative ideas, and improve marketing processes.
• Participate actively in campaign reviews, brainstorms, and performance debriefs in a hybrid work environment that requires being in the office 3 days per week. Regular attendance at in-office team meetings and training sessions is an integral part of the hybrid work model.

About PetScreening

Our Vision:

PetScreening strives to be the global leader for pet screening and animal validation. We want to make the world more pet inclusive no matter where you live, work, play, or stay.

Our Mission:

PetScreening advocates responsible pet ownership and helps validate legitimate assistance animal accommodation requests.

What We Do:

PetScreening™ is the fastest growing pet-property tech SaaS company. We help property managers and housing providers manage residents' pets and assistance animals (service animals/emotional support animals/companion animals/etc.). Our proprietary screening platform adds an additional layer of liability protection by having a standardized process when dealing with household pets and assistance animals.

Our Culture:

PetScreening has a pet-friendly office located in the heart of the Merino Mill in Mooresville, NC (Lake Norman area). Our large office provides space for independent, team, and large group collaboration within several different types of work spaces. Our casual office environment encourages our employees to bring their pets to work. We offer a hybrid schedule, which includes select optional remote work days allowing our employees to work hard while having fun.

Benefits Offered:

• Medical/Dental/Vision/HSA benefits offered after 30 days of employment.
• Company sponsored Life Insurance and Short Term Disability.
• Optional Life Insurance and Long Term Disability Plans.
• 401(k) with 3% match regardless of employee contribution. Quarterly open enrollment.
• Paid time off accrual beginning first day of employment
• Paid holidays
• Optional remote work days
• Paid Family/Military/Bereavement leave
• Pet friendly office